My Original Purpose Here

The seed idea for this blog stems from the thought that a small but savvy team (OK…me and my friend) could leverage the various web tools, services and solutions offered by Google to quickly launch and aggressively grow our web business in a streamlined cost-effective fashion. That's the business-speak of what we're doing - the simple truth is that Google now has a staggering array of online tools and services designed to help online businesses. Many of these tools and services are free of charge, and many of them enterprise-class in terms of their features and ability to give you real actionable insight into your business. We think that using and integrating these tools will give us a software and business platform that rivals those of much larger competitors, and in most cases considerably better in terms of features and cost-efficiency.

We think that Google helps the little guy both flatten out the competitive terrain and become more nimble navigating his way through it. And as the "little guy" ourselves, we plan to take full advantage of their assistance.

The format of this blog is going to be simple – it will be effectively a running diary as we integrate different Google platforms and solutions to get our site ready for launch (mid October...fingers crossed!), and then as we go through several optimization exercises once we get a significant amount of site and user behavior to analyze.

For instance, most of us are familiar with Google's powerful AdWords advertising platform that lets you get in front of staggering numbers of people looking into subjects related to your products and services. Pretty much everybody selling something on the Internet uses AdWords to reach their target customers. But does everybody know about how through using the amazing Google Analytics web traffic analysis platform, they can connect their behavior of visitors on their website to their AdWords campaigns and get further insight into what keyphrases are the most lucrative for them?

Anyway, I won't ramble here too long on how useful the different Google platforms can be…that's the point of the whole blog after all…so I'll just start off by telling you my intention is to explore them thoroughly on behalf on our own jewelry websites and to provide you with some digested thoughts on the implementation and utilization of these different tools to make for a more profitable business. Because, as we learned in that seminal Operations Management manual The Goal by Eliyahu Goldratt (which I read in an Operational Management class at Wharton), the sole and final measure of operational success is profit. As such, I will constantly be trying to figure out how these different Google tools can help make you money. That is, after all, probably why you're here in the first place!